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Go from inconsistent income to $10k+ months with our proven ads course for photographers!
✔️ Get our complete marketing system that is GUARANTEED to book clients.
✔️ Launch your Meta, IG, or Google ads with confidence using our proven templates
✔️ If this course doesn't pay for itself in 90 days, we'll refund the difference!
Get 50% Off The Course!👇
If you're suddenly finding it harder than ever to get clients, you’re not alone! Go Book Yourself is the step-by-step marketing course that gets you booked solid even in a crazy market.
For photographers who pour their whole heart into their Business but are DONE being invisible to their dream clients. Who treat every client like a human, not a transaction. With kind hearts & big goals. Ambitious. Driven. Talented. Fun.
If that's you, you're in the right place!
Why are you struggling to grow your photography business?
You're basically invisible!
Here's how to fix it 👇
Most photographers believe they are struggling to grow because their work isn't "good enough".
But the truth is... to your dream clients, it's like you don't exist!
We'll get you seen in 3 simple steps.
Step 1
Launch "Client Magnet" FB & IG Ads
Together we'll help you launch highly profitable Facebook & Instagram ads (Google Coming soon!) to quickly attract dream clients.
Hands-on help to launch.
Step-by-step ads course included.
Expert guidance so you never get stuck
Step 2
Inquiries start to flow!
New messages, inquiries, and leads come in daily! It's an amazing feeling knowing EXACTLY where your next client will come from.
Step 2
Inquiries start to flow!
New messages, inquiries, and leads come in daily! It's an amazing feeling knowing EXACTLY where your next client will come from.
Step 3
Get Booked & Paid!
Follow our proven sales & booking process to convert your leads into clients and grow your revenue!
The sky is the limit.
Grow as fast & big as you want to.
Your dream clients are waiting for you.
Go Book Yourself solves your BIGGEST problems.
Problem #1: "My bookings and income feel unpredictable."
Most photographers rely on things they can’t control to get clients:
• referrals
• word of mouth
• Instagram posts
• hoping something goes viral
Some months you get inquiries.
Other months… nothing.
That’s why income feels unpredictable.
With Go Book Yourself, you launch simple Facebook and Instagram ads that send a steady stream of inquiries straight to you.
No guessing.
No hoping the algorithm cooperates.
Just consistent new leads coming in.
Many photographers see their first inquiries within days of launching their ads!
Problem #2: “I've spent money on ads/coaching before and I got NOTHING back!”
We hear this a lot.
It's painful to invest your hard earned income and get nothing back in return.
That's why we offer an industry leading 90-Day ROI GUARANTEE!
Join the program. Implement. Follow the steps. DO THE WORK...
And if you don't earn back more than you invested into the program in your first 90 days, we'll refund the difference between what you paid and what you made!
We're THAT confident in this system because we've seen it work over and over again.
Problem #3 “I don't have time to waste with another course!"
We get it.
The last thing you need is just another course collecting digital dust on your laptop.
We get it.
The last thing you need is another course collecting digital dust on your laptop.
That’s why Go Book Yourself isn’t just a course. It’s a system.
You’ll get:
• proven ad templates you can launch in minutes
• an AI ad copywriter that writes your ads for you
• a simple step-by-step process designed for photographers
Most photographers earn back their investment with just one or two bookings, and many start seeing inquiries within days of launching their first ad!
The only marketing course backed by a 90-Day ROI Guarantee!
If this course doesn't pay for itself in 90 days, we'll refund the difference!
We only win when you win.
This will be the BEST business decision you make all year!
This program helps photographers book:
✅ Weddings and elopements
High-ticket bookings ranging from $2,000 to $10,000+
✅ Family and lifestyle sessions
Consistent weekday and weekend bookings without minis or discounts
✅ Senior portraits and graduations
Get predictable revenue and lifelong relationships
✅ Maternity, newborn, and Fresh 48
High value clients that will use you again and again!
✅ Personal branding and headshots
Higher value clients who book for business, not price shopping
✅ Events, Sports, and Corporate photography
Repeat clients, larger contracts, and ongoing relationships!
Here's how the "Go Book Yourself" Course can help you Grow past $10k months.
Step 1) You'll create an "Offer" that grabs the attention of your dream client and makes you the obvious choice.
Your offer will answer TWO key questions.
"Why YOU?" & "Why NOW?"
Note: An offer DOES NOT mean a discount.
A discount is a type of offer, but from our testing, it's not always the most compelling.
Here's an example of a successful ad we ran with a simple yet effective offer: Get a FREE Canvas Print from your session if you schedule today.
This ad did everything it needed to and led to 78 inquiries and over $15,000 collected with only $267 in ad spend!
But why did it work?
A clever hook, great images, and a killer offer working together to answer our two key questions.
Why You? - "I get a FREE Canvas Print?? No other photographer is offering that! Take my money!"
Why Now? - Legitimate Urgency. This was a Fall promo. Those colors get less magical by the minute. Plus, the FREE Print is presented as a limited-time offer for those book fast.
Whatever offer you choose needs to answer those same questions.
But this is not a one-size-fits-all approach.
You need to choose an offer you feel confident in.
Inside the course, we'll help you pick your perfect offer and customize it to your business.
Pro tip: sometimes the best "Offer" is something you're already doing that you can reframe as a bonus. Example: Free Engagement Sessions, or 24hr previews.
Step 2) Launch "Dream Client-Catcher" Ads that start conversations directly on IG & Fb.
This one might ruffle some feathers but that's ok.
I want this to sink into every fiber of your being.
Conversations create cashflow.
If you want to make more money and to serve more clients, you need to be having more high quality conversations!
Your new ad campaign is going to do the hard part for you!
You don't have to walk up to strangers and pitch yourself.
Your clients will come to YOU.
Your future client clicks on your ad, and instead of getting lost on your website, you'll instantly start a friendly conversation with them in their DM's.
Here are a few "Dream Client-Catcher" Ads that are crushing it right now for our photographers!
Offer = $75 Print Credit
Result = 69 Booking Requests 🙌
Offer = Free Engagement or Bridal Shoot w/Wedding
Result = 6 Weddings Booked!
Offer = FREE Photo Book
Result = 45 inquiries and counting!
Here's why we love this strategy:
You get more leads with the same budget (compared to sending people to your website)
You build relationships and trust much faster
You'll also find that the longer you have ads running, the more "random" inquiries you'll get from your website.
We call this the "waterfall effect", and it's the best feeling.
Pro tip: Avoid the temptation of hitting the "Boost Post" button inside the FB or IG app. While it CAN work, you get far more control if you build your campaigns inside the Meta Ads Manager. It's a bit more complicated but the upside is WORTH IT. We'll guide you click-by-click inside the course so you start off strong!
You're ready...
For more dream clients than you're getting right now.
Paid ads are the fastest way to grow and get found by your customers.
But something's holding you back.
Maybe you're...
Worried about wasting money & getting no results
Burnt out from shooting & editing with no extra time to figure out a new thing!
Overwhelmed by all the different marketing strategies, and looking for a clear, step-by-step roadmap to move forward.
We're Matt & Heidi. 👋
We help great photographers who pour their whole heart into their business but are DONE being invisible to their dream clients.
We'll help you build simple marketing plan that has been proven to work again and again.
We were starting over from ZERO.
We had just moved AWAY from our island home in Puerto Rico and back to the insanely competitive Utah market.
(We did NOT know there was a surprise 3rd baby in the oven when we took this pic 😅)
Moving to Utah was the BEST thing for our new baby, but the WORST thing possible for our photography business.
We had no word of mouth.
No reviews.
No prospects.
No network.
And to top it all off, our portfolio was filled with beaches and rainforests, not exactly "Utah" vibes.
We had to make a choice. Do we give up, or try something radical?
We chose radical.
We launched our first ads.
And within 30 Days, we had over 100 inquiries and $10,000+ in revenue.
And it's only grown from there!
Launching our ads saved our business & changed our life.
Now we're obsessed with helping other photographers do the same.
If you're looking for a way to grow your photography business that actually works, you're in the right place.
We can't wait to help you experience the same transformation we did.
If you have any questions, please send us a DM. We're happy to answer.
F.A.Q.s
What if I already tried ads and they did not work?
Most ads fail because of poor messaging, weak positioning, or confusing offers.
Inside Go Book Yourself we fix those problems first, then help you launch ads designed to attract the right clients.
Will ads attract cheap clients?
Not if your messaging and positioning are done correctly.
Ads simply help more people discover your work and guide them to start a conversation.
The quality of the clients you attract depends on how you present your brand, your pricing, and the experience you offer.
Inside Go Book Yourself we show you how to structure your ads so they attract clients who value your work, not just the lowest price.
Many photographers use this system to book $500–$5,000+ sessions and weddings.
What if my market is saturated?
Every market is saturated.
Everybody has a "photographer" in the family.
It's just the way it is.
But honestly, it doesn't matter.
Like not at all.
The goal isn’t to compete with other photographers.
It’s to make sure the right clients actually see you when they’re deciding who to hire.
Ads do that on autopilot.
You don’t need to be the cheapest or the most famous.
You just need to be the one they connect with.
How quickly will I start seeing new leads/inquiries?
Some see leads within the first day of going live.
(Our fastest campaign produced it's first booking in 13 minutes after launching!)
Others take a little longer (3-7 days) depending on location, offer, and the quality of the creative.
Is this guaranteed to book clients?
No marketing strategy can guarantee bookings.
What this system is designed to do is consistently generate inquiries from people looking for a photographer.
From there, your follow-up and communication turn those inquiries into paying clients. We'll show you exactly how to do that.
You still have to follow-up and engage with your leads professionally and in a timely manner to succeed.
Is this complicated or technical?
In Go Book Yourself we hold your hand through the whole process!
You also get access to the entire course where everything is broken down into simple steps with screen recordings and clear instructions. If you ever get lost or need help, ask us and we'll jump in!
Is this better than posting organically?
Ads are more consistent and predictable. Organic content is great, but ads give you control.
The real magic is when you combine BOTH strategies which we'll show you how to do!
What if I am scared to spend money on ads?
That fear is normal. The course teaches you how to start small and scale safely.
Do I need experience running ads to make this work?
No. Whether you've never opened up an ad account or you're a veteran marketer, Go Book Yourself can help you reach your goals!
How much should I spend on my ads?
We recommend a DAILY marketing budget of around $10-30 depending on your market, your offer, and how fast you want to grow. You have full control over your budget and we will show you how to make changes. You can also turn your ads OFF or ON at any time. You are in total control.
Will I get help if I get stuck?
Yes, of course! You'll have direct access to support and guidance so you are not figuring it out alone. If you get stuck, ask a question and we'll jump in! ❤️
How do I know this will work for me?
While we obviously cannot predict exactly what you'll experience, we do offer a 90 day R.O.I. Guarantee.
If you follow the process exactly and you don't make back your initial course investment within 90 days, we refund the difference between what you earned & what you paid for the course.
We DO NOT recommend investing in this (or any) course if the initial investment would be a financial burden. If you can't afford the program right now, that's ok! Come back when you're ready or follow along with the free lessons we release on our socials.
For questions about the guarantee, please reach out to us directly.
Will this work for my niche/industry?
Probably.
Unless you specialize in something extremely uncommon, this strategy works for most photography niches.
If your potential clients spend time online, there’s a good chance they can be reached using the ads strategy used in this program.
If you're unsure about your specific niche, feel free to reach out and we'll gladly take a look.
Is this just a course?
No!
Go Book Yourself is a marketing coaching program & community with hands-on help, not just a course you watch and try to figure out alone.
Yes, you'll get access to our step-by-step marketing course that walks you through our entire ads process.
But you'll also get:
• hands-on guidance to help you launch your ads
• weekly live trainings covering marketing and growth
• access to a private community of photographers implementing the same system
So instead of learning everything on your own, you'll have support, feedback, and accountability to help you actually get results. 💪🏼
Build a more resiliant and profitable photography business starting today.
Investment options
Two great choices.
Self-Paced Course
$500 $249
Full access to the course upon purchase.
Best for photographers that want to master their own marketing & start getting more bookings ASAP!
Limited Time Presale Pricing!
Step-by-step video lessons to launch your ads and get you booked solid!
"Proven to convert" IG & FB Ad Templates
Sales training & Follow-up response guide
Support to help you every step of the way!
Private community to ask questions & share wins.
90-Day ROI Guarantee - if you don't make back your initial investment, we refund the difference!
Want Our team to Do it All For You?
$3500 $2,500
Best for photographers that know their worth and are ready to scale past $100k!
Limited Availability. Application only.
(Financing with low monthly payments available)
Everything in the course +
Done-for-you ads setup
Full use of our in-house marketing & design team
1-on-1 Mentorship
In-person workshops & portfolio days in Puerto Rico 🌊🌴☀️ (Dates TBD)
90-Day ROI Guarantee - if you don't make back your initial investment, we work for FREE until we do!
What photographers need this?
Wedding & Elopement
Family & Couples
Portrait Photographers
Boudoir Studios
Branding & Lifestyle
Branding & Corporate
Maternity & Newborn
Lifestyle Photographers
We're Matt & Heidi. 👋
We help great photographers book as many dream clients as they want within the Go Book Yourself Course.
We were starting over from ZERO.
We had just moved AWAY from our island home in Puerto Rico and back to the insanely competitive Utah market.
We had no word of mouth.
No reviews.
No prospects.
No network.
And to top it all off, our portfolio was filled with beaches and rainforests, not exactly "Utah" vibes.
We had to make a choice. Do we give up, or try something radical.
We chose radical.
We launched our first ads.
And within 30 Days, we had over 100 inquiries and $10,000's of bookings lined up.
If you're looking for a way to grow your photography business that actually works, you're in the right place.
We can't wait to help you experience the same transformation we did.
If you have any questions, please send us a DM. We're happy to answer.
On-Demand Course
Get Fully Booked Without Begging for Referrals or Cutting Your Prices!
Get more inquiries & Increase bookings immediately with the Go Book Yourself Ads System!
Your fail-proof plan for
More Bookings &
Less Stress.
Get Seen, Get Booked, and Finally Build the Photography Business You Want with Go Book Yourself!
"Ding!
You have a new booking request!
...While you were watching a movie with the kids
...While you were at the farmers market
...While you were hiking off the grid
...While you were out to lunch on a random Tuesday
...While you were dealing with some life sh*t (it happens, right?)
...And yes, even while you were sleeping!
There's nothing better than those little notifications popping up on your phone while you're living your life, working with clients you love, or editing that MAGIC engagement session.
MEET
MATT
MCLELLAND
Imagine this...
You check your DM's each morning and have 3-5 new booking requests magically appear.
You don't have to post every day, beg for referrals, or wonder where you're next client will come from.
They just... appear.
That's what we'll build together in as little as 7 days, guaranteed..
And it all starts with a quick phone 15-minute zoom call to make sure you're ready for the surge in new bookings.
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