Practical tips for filling your sales pipeline with inbound leads that NEED what you're selling and are EAGER to buy from you.
In short & FREE lessons, delivered 2x week via email, you'll get the exact frameworks, strategies, and tools that I've used to create 100,000's of leads that have led to millions in revenue in my companies.
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How I use FB & IG Ads to get 50+ inquiries & earn $10k+/month in my photography business:
❌ Without posting everyday
❌ Without 1,000's of followers
❌ Without undercharging or relying on discounts
✅ With Simple Social Media Ads
✅ & ONLY working with DREAM clients
Real talk...
Why aren't you booking more dream clients?
You're basically invisible!
It doesn't matter how great your portfolio is.
If you don't show up at the exact moment your client needs a photographer, it's like you don't exist.
Social Media Ads fix that.
But not just any ol' ad will work.
You need "Dream Client-Catcher" Ads.
For the first time ever, you can steal our top-performing ads, make a few tweaks so they match your brand and voice, and launch them for your photography business in minutes.
Our "Dream Client-Catcher" Ads helped us go from ZERO inquiries to over 100+ in less than 3 weeks and quickly pass $10k+ months.
Now it's YOUR turn.
The best part?
The entire process takes less than a day to setup, runs 24/7 in the background of your life, and delivers clients like clockwork.
With this model, we went from:
Zero booking requests to 100+ inquiries in under 3 weeks 🙌
Unpredictable income to $10k+ months 💸
Check out this snapshot showing all of our new leads in JUST THE FIRST 30 days!)
And look at this photographer that got 18 wedding inquiries that lead to 6 weddings and $12,000+ in bookings in their first month. 💸
This next campaign produced 31 inquiries for a TOTAL ad spend of only $341
This next ad produced 63 inquiries for only $5.83 a pop. 🤯
This photographer already has over 65 new inquiries!
Introducing
Now you can quickly solve 3 big problems for your photography business.
1. "I need more consistent bookings & income."
Does your photography business rely on referrals, word of mouth, or hoping your posts go viral just to get leads?
Does it work sometimes, but feel completely unpredictable month to month?
How Go Book Yourself helps:
We help you launch "Dream Client Catcher Ads" that send a steady flow of ideal clients straight into your Instagram or Facebook messages.
You start getting new inquiries DAILY and can stop guessing where your next booking will come from.
2. “I have a great portfolio, but my website doesn’t bring in leads.”
Beautiful images alone won't save you!
So many photographers have invested $1,000's into their website only for it to be mostly IGNORED by the market.
Let's change that!
How Go Book Yourself helps:
The ads we'll build together will start conversations directly in Instagram or Facebook Messenger where people are more likely to respond and convert. We'll also help you make simple adjustments to your website that so it converts more of your visitors to turn into customers. Usually a few quick tweaks are all you need to see a big improvement.
3. “I don't have time to post everyday"
Does content creation feel like a second (or third) full-time job?
How Go Book Yourself helps:
Instead of relying on daily posting, your Dream Client Catcher Ads do the heavy lifting!
They find people that need a photographer NOW and make sure you show at the second they are ready.
Your marketing keeps working even when you are not posting regularly.
What will you learn in the course?
How to quickly launch Photography Facebook & Instagram ADs
how to fix your website so it actually gets inquiries!
How to Create an Offer that attracts dream clients
how to respond to leads and convert them into Bookings
How to scale your Business Past $10k/month with SIMPLE ads
how to transform your social profiles into client-booking machines!
Are you tired of feeling...
Invisible online even though your work is amazing
Like you have to post constantly just to get seen
Exhausted by the "race to the bottom" Facebook ISO groups?
Like you’re doing everything right but still not getting inquiries
Stuck while other photographers seem to be thriving
Pressured to lower your prices just to get someone to say yes
Just for a moment...
Imagine how a steady flow of new clients would transform your business and your life.
You spend your time working with clients you love, not chasing any session you can find.
You have more freedom in your schedule, which means more time to spend with loved ones, to travel, or to do whatever lights you up.
You finally have consistent income that you control.
Want more clients? Crank up the ads.
Want to take 2 months off just cuz? Go for it.
The Go Book Yourself Course gives you control & freedom you can't find anywhere else.
You're only a click away...
From the best business decision you'll make all year.
This system has helped photographers book:
✅ Weddings and elopements
High-ticket bookings ranging from $2,000 to $10,000+
✅ Family and lifestyle sessions
Consistent weekday and weekend bookings without minis or discounts
✅ Senior portraits and graduations
Get predictable revenue and lifelong relationships
✅ Maternity, newborn, and Fresh 48
High value clients that will use you again and again!
✅ Personal branding and headshots
Higher value clients who book for business, not price shopping
✅ Events, Sports, and Corporate photography
Repeat clients, larger contracts, and ongoing relationships!
But it doesn't work for everyone.
It works best for talented photographers who are motivated to grow & willing to put in the work.
The "Go Book Yourself" course will guide you step-by-step to launching "Dream Client-Catcher" Ads.
These ads grab your audience's attention, present your offer, and start high quality conversations that can lead to a rush of bookings if you follow the process.
Important: You need a marketing budget for this to work. We recommend between $10-30/day depending on your market, your goals, and how busy you want to be! You have full control and can adjust your budget at any time.
Here's how the "Go Book Yourself" Course can help you Grow past $10k months.
Step 1) You'll create an "Offer" that grabs the attention of your dream client and makes you the obvious choice.
Your offer will answer TWO key questions.
"Why YOU?" & "Why NOW?"
Note: An offer DOES NOT mean a discount.
A discount is a type of offer, but from our testing, it's not always the most compelling.
Here's an example of a successful ad we ran with a simple yet effective offer: Get a FREE Canvas Print from your session if you schedule today.
This ad did everything it needed to and led to 78 inquiries and over $15,000 collected with only $267 in ad spend!
But why did it work?
A clever hook, great images, and a killer offer working together to answer our two key questions.
Why You? - "I get a FREE Canvas Print?? No other photographer is offering that! Take my money!"
Why Now? - Legitimate Urgency. This was a Fall promo. Those colors get less magical by the minute. Plus, the FREE Print is presented as a limited-time offer for those book fast.
Whatever offer you choose needs to answer those same questions.
But this is not a one-size-fits-all approach.
You need to choose an offer you feel confident in.
Inside the course, we'll help you pick your perfect offer and customize it to your business.
Pro tip: sometimes the best "Offer" is something you're already doing that you can reframe as a bonus. Example: Free Engagement Sessions, or 24hr previews.
Step 2) Launch "Dream Client-Catcher" Ads that start conversations directly on IG & Fb.
This one might ruffle some feathers but that's ok.
I want this to sink into every fiber of your being.
Conversations create cashflow.
If you want to make more money and to serve more clients, you need to be having more high quality conversations!
Your new ad campaign is going to do the hard part for you!
You don't have to walk up to strangers and pitch yourself.
Your clients will come to YOU.
Your future client clicks on your ad, and instead of getting lost on your website, you'll instantly start a friendly conversation with them in their DM's.
Here are a few "Dream Client-Catcher" Ads that are crushing it right now for our photographers!
Offer = $75 Print Credit
Result = 69 Booking Requests 🙌
Offer = Free Engagement or Bridal Shoot w/Wedding
Result = 6 Weddings Booked!
Offer = FREE Photo Book
Result = 45 inquiries and counting!
Here's why we love this strategy:
You get more leads with the same budget (compared to sending people to your website)
You build relationships and trust much faster
You'll also find that the longer you have ads running, the more "random" inquiries you'll get from your website.
We call this the "waterfall effect", and it's the best feeling.
Pro tip: Avoid the temptation of hitting the "Boost Post" button inside the FB or IG app. While it CAN work, you get far more control if you build your campaigns inside the Meta Ads Manager. It's a bit more complicated but the upside is WORTH IT. We'll guide you click-by-click inside the course so you start off strong!
Step 3) Follow up with your leads and trust the process!
Not every conversation will be an ideal client.
Not every lead will book.
And not every booking will be a home run.
But that's ok!
If you're goal is to build a lasting business, then following up with leads is your new favorite hobby.
The more you do it, the more money you make!
Pro tip: if you're ever at a loss for how to respond or what to say, we've included a FREE Lead Response Guide as a bonus when you enroll in the course!
You're ready...
For more dream clients than you're getting right now.
Paid ads are the fastest way to grow and get found by your customers.
But something's holding you back.
Maybe you're...
Worried about wasting money & getting no results
Burnt out from shooting & editing with no extra time to figure out a new thing!
Overwhelmed by all the different marketing strategies, and looking for a clear, step-by-step roadmap to move forward.
The "Go Book Yourself" Course gives you everything you need grow your photography business.
After a few short lessons you'll have a proven marketing plan and a simple ad campaign you can launch yourself in minutes.
No more stressing about where your next session will come from.
No more chasing cheap clients that don't see your worth.
Go Book Yourself puts you in control of your business and gets new booking requests hitting your inbox, fast!
Let's talk bonuses, baby!
"Proven to Convert" Canva Ad Templates
Steal our designs that already convert! Swap out our images for yours, tweak the offer as needed and launch ads that have already been battle-tested and proven to attract high quality clients.
Lead Response Guide
Never stress about what to say to a lead! We'll give you the exact messages we've tested 100's of times so you can convert more of your leads into bookings!
Professional Shot Lists
The perfect shot list so that you can walk into every session with a clear, confident plan!
Heidilyn's Signature Preset Pack!
Get Heidi's personal LR presets that she uses for effortless editing and a consistent look.
Lifetime Access to all future updates!
We're constantly adding new lessons, templates, & resources. When you enroll during the pre-sale, you get lifetime access to all current and planned updates!
We're Matt & Heidi. 👋
We help great photographers book as many dream clients as they want within the Go Book Yourself Course.
We were starting over from ZERO.
We had just moved AWAY from our island home in Puerto Rico and back to the insanely competitive Utah market.
(We did NOT know there was a surprise 3rd baby in the oven when we took this pic 😅)
Moving to Utah was the BEST thing for our new baby, but the WORST thing possible for our photography business.
We had no word of mouth.
No reviews.
No prospects.
No network.
And to top it all off, our portfolio was filled with beaches and rainforests, not exactly "Utah" vibes.
We had to make a choice. Do we give up, or try something radical?
We chose radical.
We launched our first ads.
And within 30 Days, we had over 100 inquiries and $10,000+ in revenue.
Launching our ads saved our business & changed our life.
Now we're obsessed with perfecting our ads system and helping other photographers do the same.
If you're looking for a way to grow your photography business that actually works, you're in the right place.
We can't wait to help you experience the same transformation we did.
If you have any questions, please send us a DM. We're happy to answer.
Investment options
Two great choices.
Self-Paced Course
$500 $249
Full access to the course upon purchase.
Best for photographers that want to master their own marketing & start getting more bookings ASAP!
Limited Time Presale Pricing!
Step-by-step video lessons to launch your ads and get you booked solid!
"Proven to convert" IG & FB Ad Templates
Sales training & Follow-up response guide
Support to help you every step of the way!
Private community to ask questions & share wins.
90-Day ROI Guarantee - if you don't make back your initial investment, we refund the difference!
Want Our team to Do it All For You?
$3500 $2,500
Best for photographers that know their worth and are ready to scale past $100k!
Limited Availability. Application only.
(Financing with low monthly payments available)
Everything in the course +
Done-for-you ads setup
Full use of our in-house marketing & design team
1-on-1 Mentorship
In-person workshops & portfolio days in Puerto Rico 🌊🌴☀️ (Dates TBD)
90-Day ROI Guarantee - if you don't make back your initial investment, we work for FREE until we do!
Questions?
F.A.Q.s
What if I already tried ads and they did not work?
Most ads fail because of poor messaging, or a weak offer. This course fixes those issues.
How will I access the course?
Upon purchase you'll be automatically redirected into the learning portal to access your bonuses and unlock the first lessons. You'll also receive an email with login instructions. If you encounter any issues please reach out ASAP!
How quickly will I start seeing new leads/inquiries?
Some see leads within the first day of going live.
(Our fastest campaign produced it's first booking in 13 minutes after launching!)
Others take a little longer (2-5 days) depending on location, offer, and the quality of the creative.
Is this guaranteed to book clients?
No marketing strategy is guaranteed, but this system is designed to consistently generate inquiries that can absolutely convert into clients when followed correctly.
You still have to follow-up and engage with your leads professionally and in a timely manner to succeed.
Is this complicated or technical?
Everything is broken down into simple steps with screen recordings and clear instructions. If you ever get lost or need help, ask us and we'll jump in!
Is this better than posting organically?
Ads are more consistent and predictable. Organic content is great, but ads give you control.
The real magic is when you combine BOTH strategies.
We'll dive deeper into that in the course!
What if I am scared to spend money on ads?
That fear is normal. The course teaches you how to start small and scale safely.
Do I need experience running ads before this course?
No. This is built for beginners and walks you through everything step by step, from account setup to launching your first ad. If you do have experience, you'll find nuance and guidance here to help you perfect your skills.
Is this course only for full time photographers?
No. It works whether photography is your side hustle or your main income.
How much should I spend on my ads?
We recommend a DAILY marketing budget of around $10-30 depending on your market, your offer, and how fast you want to grow. You have full control over your budget and we will show you how to make changes. You can also turn your ads OFF or ON at any time. You are in total control.
Will I get help if I get stuck?
Yes, of course! You'll have direct access to support and guidance so you are not figuring it out alone. If you get stuck, ask a question and we'll jump in! ❤️
How do I know this will work for me?
While we obviously cannot predict exactly what you'll experience, we do offer a 90 day R.O.I. Guarantee.
If you follow the process exactly and you don't make back your initial course investment within 90 days, we refund the difference between what you earned & what you paid for the course.
We DO NOT recommend investing in this (or any) course if the initial investment would be a financial burden. If you can't afford the program right now, that's ok! Come back when you're ready or follow along with the free lessons we release on our socials.
For questions about the guarantee, please reach out to us directly.
How much time do I need to dedicate to this?
This is a self-paced course. You can likely complete both the core lessons and your "action items" in around 3-5hrs. New lessons are added regularly to help you gain a deeper understanding of marketing.
Will this work for my niche/industry?
Probably. Unless you have an EXTREMELY uncommon specialty, this will likely work just fine. If your customers hang out online, there's a good chance they can be found using the ads strategy taught in the course.
If you have specific questions about your market, please reach out and we'll let you know!
What photographers need this?
Wedding & Elopement
Family & Couples
Portrait Photographers
Boudoir Studios
Branding & Lifestyle
Branding & Corporate
Maternity & Newborn
Lifestyle Photographers
We're Matt & Heidi. 👋
We help great photographers book as many dream clients as they want within the Go Book Yourself Course.
We were starting over from ZERO.
We had just moved AWAY from our island home in Puerto Rico and back to the insanely competitive Utah market.
We had no word of mouth.
No reviews.
No prospects.
No network.
And to top it all off, our portfolio was filled with beaches and rainforests, not exactly "Utah" vibes.
We had to make a choice. Do we give up, or try something radical.
We chose radical.
We launched our first ads.
And within 30 Days, we had over 100 inquiries and $10,000's of bookings lined up.
If you're looking for a way to grow your photography business that actually works, you're in the right place.
We can't wait to help you experience the same transformation we did.
If you have any questions, please send us a DM. We're happy to answer.
On-Demand Course
Get Fully Booked Without Begging for Referrals or Cutting Your Prices!
Get more inquiries & Increase bookings immediately with the Go Book Yourself Ads System!
Your fail-proof plan for
More Bookings &
Less Stress.
Get Seen, Get Booked, and Finally Build the Photography Business You Want with Go Book Yourself!
90-Day ROI Guarantee
If you follow the process exactly and you don't make back your initial course investment within 90 days, we refund the difference between what you earned & what you paid for the course.
"Ding!
You have a new booking request!
...While you were watching a movie with the kids
...While you were at the farmers market
...While you were hiking off the grid
...While you were out to lunch on a random Tuesday
...While you were dealing with some life sh*t (it happens, right?)
...And yes, even while you were sleeping!
There's nothing better than those little notifications popping up on your phone while you're living your life, working with clients you love, or editing that MAGIC engagement session.
MEET
MATT
MCLELLAND
Imagine this...
You check your DM's each morning and have 3-5 new booking requests magically appear.
You don't have to post every day, beg for referrals, or wonder where you're next client will come from.
They just... appear.
That's what we'll build together in as little as 7 days, guaranteed..
And it all starts with a quick phone 15-minute zoom call to make sure you're ready for the surge in new bookings.
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